Boomers, not Gen Z, are the generation cutting back most on alcohol. New research overturns assumption that abstinent younger drinkers are behind weak demand.
A apuração publicada por arstechnica.com vira base para uma leitura editorial direta e contextualizada.
Trechos de apoio da pauta: Baby boomers are the generation cutting back most on alcohol consumption, outstripping Gen Z’s abstinence, as moderation takes hold at every level of society. Seventy-one percent of boomers, those born between 1946 and 1964, consumed alcohol in the past six months—the lowest drinking rate of any generation and down 2 percentage points from three years ago, according to IWSR, a market researcher for the global beverage industry.
- Ponto de atenção: boomers.
- Ponto de atenção: generation.
- Ponto de atenção: cutting.
Em resumo, a leitura editorial acompanha o impacto do tema no nicho Tech.
