Hot tubs and £80 rosé: how the mud-soaked British festival got a luxury makeover

Hot tubs and £80 rosé: how the mud-soaked British festival got a luxury makeover. Struggling industry seeks to capitalise on Gen Z’s willingness to spend on experiences and comfortIt had always been the great British festival way: greasy burgers and warm beer, retch-inducing toilets and the descent into dishevelment as roughing it takes its toll.But a generation of festivalgoers has emerged who are willing to splash the cash to inject luxury into the experience.

A apuração publicada por www.theguardian.com vira base para uma leitura editorial direta e contextualizada.

Trechos de apoio da pauta: Struggling industry seeks to capitalise on Gen Z’s willingness to spend on experiences and comfortIt had always been the great British festival way: greasy burgers and warm beer, retch-inducing toilets and the descent into dishevelment as roughing it takes its toll.But a generation of festivalgoers has emerged who are willing to splash the cash to inject luxury into the experience. This summer, there are signs the under-pressure industry is ramping up its offer, from gleaming private toilets and “pamper parlours” to fine dining, hot tubs, saunas and even a “cold waterfall drench” to keep refreshed.

• Ponto de atenção: tubs.
• Ponto de atenção: rosé.
• Ponto de atenção: soaked.

Em resumo, a leitura editorial acompanha o impacto do tema no nicho Carreira.