Lululemon apologises after Japanese drum row at Great Wall yoga event. Online uproar follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese cultureThe activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an uproar.The Canadian-headquartered company, known for its upmarket leggings, has been growing rapidly in China and arranged for a yoga festival to take place in late May on a section of the wall near Beijing.
No recorte de viagens, o tema conversa com demanda, destino e planejamento do público.
Trechos de apoio da pauta: Online uproar follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese cultureThe activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an uproar.The Canadian-headquartered company, known for its upmarket leggings, has been growing rapidly in China and arranged for a yoga festival to take place in late May on a section of the wall near Beijing. Continue reading...
- Ponto de atenção: lululemon.
- Ponto de atenção: apologises.
- Ponto de atenção: after.
Em resumo, a leitura editorial acompanha o impacto do tema no nicho Viagem.