Memorable visuals drive online ad purchases more than emotion, study suggests. A study of digital advertising in the International Journal of Business and Systems Research suggests that memorable visuals are more likely to encourage consumers to buy than campaigns that rely primarily on emotional impact.
A apuração publicada por phys.org vira base para uma leitura editorial direta e contextualizada.
Trechos de apoio da pauta: A study of digital advertising in the International Journal of Business and Systems Research suggests that memorable visuals are more likely to encourage consumers to buy than campaigns that rely primarily on emotional impact. The findings challenge conventional wisdom about how online advertising influences behavior.
- Ponto de atenção: memorable.
- Ponto de atenção: visuals.
- Ponto de atenção: drive.
Em resumo, a leitura editorial acompanha o impacto do tema no nicho Agro. Quando fizer sentido, a referência complementar pode ser acessada em direto do produtor.
