Social media influencers who match racial, ethnic identity of their audiences have a bigge

Social media influencers who match racial, ethnic identity of their audiences have a bigger—and unhealthy—impact. Food marketers increasingly use people for paid promotions who share the racial and ethnic identities of their target audiences because such "identity congruence" is seen as persuasive.

A apuração publicada por phys.org vira base para uma leitura editorial direta e contextualizada.

Trechos de apoio da pauta: Food marketers increasingly use people for paid promotions who share the racial and ethnic identities of their target audiences because such "identity congruence" is seen as persuasive. This strategy has migrated to social media, where it can reach millions of users daily, including youth who may be less likely to recognize it as advertising.

• Ponto de atenção: social.
• Ponto de atenção: media.
• Ponto de atenção: influencers.

Em resumo, a leitura editorial acompanha o impacto do tema no nicho Agro. Quando fizer sentido, a referência complementar pode ser acessada em agronegócio.