BBPA wants content definition for beer to be considered alcohol free to be changed from 0.05% to 0.5%
Pubs and brewers are being prevented from capitalising on Britons’ record-breaking thirst for alcohol-free beer because of over-strict regulation, a trade body has warned.
More than 64m pints of low- and no-alcohol beer is forecast to be sold over the summer, an increase of 8m compared with 2025, the British Beer and Pub Association (BBPA) said, citing the figures as proof that the category is “not just a fad”.