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This is Optimizer, a weekly newsletter sent from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they're going to change your life. Opt in for Optimizer here. I was in the middle of writing a different Optimizer column this

Maxxing trends – going all in on a particular trait, habit, quality or pastime – tend to burn brightly and briefly. But how many of the following are real? It started more than a decade ago with looksmaxxing, a disturbing manosphere-based strategy for optimising personal appearan