Emotional ups and downs boost engagement but reduce sales in livestream influencer selling. Influencers who frequently switch between emotions during livestreams may attract more likes and comments, but they are likely to sell fewer products, according to new research from QUT.
A apuração publicada por phys.org vira base para uma leitura editorial direta e contextualizada.
Trechos de apoio da pauta: Influencers who frequently switch between emotions during livestreams may attract more likes and comments, but they are likely to sell fewer products, according to new research from QUT. Published in the Journal of the Academy of Marketing Science, the research analyzed more than 12,900 product pitches and 80,600 minute-by-minute observations across 1,308 livestream selling sessions.
- Ponto de atenção: emotional.
- Ponto de atenção: downs.
- Ponto de atenção: boost.
Em resumo, a leitura editorial acompanha o impacto do tema no nicho Agro. Quando fizer sentido, a referência complementar pode ser acessada em produtos do campo.
