Marketing stunt or ‘extraordinary’ transfer? Ravenna fans ride wave of the Ronaldinho Effe

Marketing stunt or ‘extraordinary’ transfer? Ravenna fans ride wave of the Ronaldinho Effect. Brazil legend’s decision to play in Serie C at 46 has divided fans – but the man who arranged the deal has high hopesOn a scorching summer afternoon in Ravenna, a city far better known for its fifth-century Byzantine mosaics and Dante’s tomb than for footballing glory, eyes are peeled in the historic centre for one of world football’s most recognisable figures – a man who featured in the World Cup final half-time show alongside Madonna and Ronaldo: Ronaldo de Assis Moreira, better know

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Trechos de apoio da pauta: Brazil legend’s decision to play in Serie C at 46 has divided fans – but the man who arranged the deal has high hopesOn a scorching summer afternoon in Ravenna, a city far better known for its fifth-century Byzantine mosaics and Dante’s tomb than for footballing glory, eyes are peeled in the historic centre for one of world football’s most recognisable figures – a man who featured in the World Cup final half-time show alongside Madonna and Ronaldo: Ronaldo de Assis Moreira, better known as Ronaldinho.“We haven’t seen him yet,” four Ravenna supporters sitting at a cafe say with dry irony as they flip through La Gazzetta dello Sport, Italy’s famous pink sports daily. They are undeniably sceptical, viewing the signing as a purely commercial operation, yet deep down they still harbour the dream of seeing the 2005 Ballon d’Or and 2002 World Cup winner wear their yellow and red shirt.

• Ponto de atenção: marketing.
• Ponto de atenção: stunt.
• Ponto de atenção: extraordinary.

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