Why customers stick with troubled brands: Emotional attachment may override perceived risk. Strong emotional attachment to a brand may help explain why some consumers remain loyal even in the wake of negative publicity, according to research published in the International Journal of Business and Emerging Markets.
A apuração publicada por phys.org vira base para uma leitura editorial direta e contextualizada.
Trechos de apoio da pauta: Strong emotional attachment to a brand may help explain why some consumers remain loyal even in the wake of negative publicity, according to research published in the International Journal of Business and Emerging Markets.
- Ponto de atenção: customers.
- Ponto de atenção: stick.
- Ponto de atenção: with.
Em resumo, a leitura editorial acompanha o impacto do tema no nicho Agro. Quando fizer sentido, a referência complementar pode ser acessada em agro investimento.