New method helps online ads reach overlooked groups
Online advertisers and government agencies use algorithmic tools to tailor and target their campaigns to reach as many people as possible.
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Pathway to high-fidelity quantum computing identified
Researchers from the University of Sydney, working with IBM, have identified and quantified important factors limiting the performance of quantum computers and demonstrated ways to overcome their impact.
Although woodland salamanders have looked the same for millions of years, their physiology
For her doctoral dissertation, Yale's Nathalie Alomar decided to study a small amphibian that appeared to have eluded the forces of evolution. She found that there is more to its evolution than meets the eye.
Sawdust, cellulose binders and beeswax combine into eco-friendly foam
Polystyrene—common in packing peanuts and box inserts—is manufactured from fossil fuels. To develop a sustainable alternative, researchers reporting in ACS Applied Polymer Materials tested an unconventional starting material: sawdust. Their prototype foams incorporated cellulose
Surprising diversity found among Europe's last Neanderthals
A new study published in Nature provides the most detailed picture to date of Neanderthal diversity in Western Europe shortly before their extinction.
People avoid loss, regret rather than rely on 'risk-return' financial strategy
People make financial choices to avoid losing money or experiencing regret, rather than simply balancing expected monetary returns with their tolerance for financial risk, according to a new study led by Lisa Posey, associate professor of risk management in the Penn State Smeal C
Discovery of how cells maintain their DNA could shield key healthy cells from chemotherapy
A new study conducted by scientists at the University of Sheffield in collaboration with researchers from UT Southwestern Medical Center in the U.S. has found a protein that could help guide which cells chemotherapies target. The findings, published in Molecular Cell, open up a p
New energy-boosting quantum mechanism discovered in photosynthetic bacteria
Researchers have discovered how certain photosynthetic bacteria use a sophisticated quantum mechanism to increase their efficiency when capturing sunlight. The study, published today in the journal Nature Chemistry and led by Professor Jenny Clark, reveals that nature has been us
Adidas, Uniqlo and Calvin Klein ads in UK banned over ‘recycled’ clothing claims
UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statementsAds for Calvin Klein, Adidas and Uniqlo promoting “recycled” clothing and shoes have been banned by the UK watchdog after the advertisers were unable to prove their gr
Hundreds of schools plan closures ahead of red heat alerts
The temperature topped 34.6 C in Wisley, England, on Tuesday while Scotland and Northern Ireland saw their hottest days of the year.
Documenting Ireland’s vanishing boglands: ‘They hold millennia in their layers’
Photographer Shane Hynan explores the tension between the central role peat bogs play in Irish life and their wider environmental impact“You can read Ireland’s history in the boglands. They hold millennia in their layers,” says photographer Shane Hynan of his project, Beofhód (me
Different sperm whale ‘dialects’ detected on separate sides of the Mediterranean
Matriarchal groups in east and west exhibit distinct click patterns, used to form social structuresFrom “Howdy” to “G’day”, English – like other languages – is rich in dialects. Now researchers have found sperm whales on different sides of the Mediterranean show similar variation