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Thirsty England fans bought more than 8m pints on Saturday, with higher sales expected as the team progressesWorld Cup live – latest updatesBusiness live – latest updatesEngland’s group-stage matches in the World Cup have been a boon for UK pubs, which have poured 5.5m more pints

BBPA wants content definition for beer to be considered alcohol free to be changed from 0.05% to 0.5%Pubs and brewers are being prevented from capitalising on Britons’ record-breaking thirst for alcohol-free beer because of over-strict regulation, a trade body has warned.More than 64m pints of low- and no-alcohol beer is forecast to be sold over the summer, an increase of 8m compared with 2025, the British Beer and Pub Association (BBPA) said, citing the figures as proof that the categ

As England prepare to take on Norway on Saturday, sales of pints, takeaways and new TVs continue to surgeFrom a cosy Norwegian pub to outdoor fan zones packed with hopeful England football fans, Saturday’s World Cup quarter-final between the two nations is expected to generate a multimillion-pound windfall for venues showing the game.The quarter-finals will collectively generate a near half-billion pound sales increase for the wider UK economy, as fans drink 9.3m pints, order takeaways