How brands banned from the World Cup became the story
When we try to suppress something, we often make it more visible - and Fifa is living that in real time with its sponsors.
Notícias
Acompanhe as Notícias da Recifes
Fique por dentro das últimas novidades sobre tecnologia, negócios e empreendedorismo.
ITV shelves rugby in-game adverts after brands pour cash into World Cup instead
Broadcaster keen not to antagonise viewersHydration breaks prove unpopular at World CupITV will drop the controversial in-game adverts from its rugby union coverage when it broadcasts the Nations Championship next month as it has been unable to sell the slots due to brands focusi
A footballing deepfake: how Bruno Fernandes fell victim to an unlicensed betting operator
Illegal online casinos are producing fake BBC stories and AI-generated videos in an attempt to deceive customersRespect of copyright law has never ranked highly in the list of priorities for unlicensed sports betting operators. Crests of famous clubs and photographs of star playe
UK EV targets help Chinese car brands but the fix may mean better deals for buyers
While European makers struggle to meet ZEV targets, newer brands benefit from friendlier rules around emissions O recorte ajuda a contextualizar a pauta dentro de Auto.
Bending Spoons defies SaaS slump, surges 40% on first day of trading
The company has grown rapidly by acquiring and revamping last-generation tech brands like AOL, Eventbrite, Evernote, Meetup, and Vimeo.
After $18B IPO, Bending Spoons founder says success comes from minimizing luck
The co-founders of Bending Spoons, the Italian company quietly buying beloved, ailing Internet brands, learned big lessons from their own startup's failure.
Hisense UR9 RGB MiniLED: An Affordable TV in Its Class
The brand’s UR9 competes with similar offerings from higher-end brands like Samsung and LG. O recorte ajuda a contextualizar a pauta dentro de Tech.
Netflix is about to host videos from BuzzFeed, Condé Nast, and other publishers
Starting on August 3rd, Netflix's streaming library will include video content from dozens of digital media brands including BuzzFeed, Condé Nast, Hearst Magazines, People Inc, and Tastemade. As reported earlier by TechCrunch, the deal includes a mix of licensed past videos and n
Lorde says Ray-Ban Meta AI glasses are ‘not sexy’
Lorde was performing at the Real Cool Festival in Madrid on Thursday and took some time during her set to speak out against AI glasses. While she didn't specify any brands in particular, it's likely she was taking a shot at festival sponsor Ray-Ban, which has collaborated with Me
Why customers stick with troubled brands: Emotional attachment may override perceived risk
Strong emotional attachment to a brand may help explain why some consumers remain loyal even in the wake of negative publicity, according to research published in the International Journal of Business and Emerging Markets.
Negócios
Edifício residencial mais alto do mundo está em construção no Brasil, é inspirado em Ayrton Senna e já supera R$ 2 bilhões em vendas
Senna Tower terá mais de 150 andares, tecnologia inédita e áreas de lazer, atraindo compradores que buscam luxo e conexão com Ayrton Senna
The post Edifício residencial mais alto do mundo está em construção no Brasil, é inspirado em Ayrton Senna e já supera R$ 2 bilhões em vendas appeared first on Seu Dinheiro.
Negócios
US Mexican food chain Chipotle to open first restaurant in Mexico
Other US fast food brands have struggled to succeed in the countries their dishes originated.