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A study of nearly 300 people across northern Britain found that vitamin D levels often stay low all year in groups most at risk. Surprisingly, summer sunshine did not significantly boost vitamin D levels among older adults or people from minoritized ethnic backgrounds.

Food marketers increasingly use people for paid promotions who share the racial and ethnic identities of their target audiences because such "identity congruence" is seen as persuasive. This strategy has migrated to social media, where it can reach millions of users daily, includ