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Emotional ups and downs boost engagement but reduce sales in livestream influencer selling
Influencers who frequently switch between emotions during livestreams may attract more likes and comments, but they are likely to sell fewer products, according to new research from QUT. Published in the Journal of the Academy of Marketing Science, the research analyzed more than
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Global cooperation needed to tackle AI threats, says Bank of England governor
Andrew Bailey warns that US will not be able to achieve its ambitions aloneThe Bank of England governor has called for international cooperation to tackle growing AI threats, warning that the US and Trump administration would not be able to achieve their ambitions alone.Andrew Bailey’s comments come weeks after the US president, Donald Trump, temporarily banned foreigners from using Anthropic’s powerful Claude Mythos model. Continue reading...
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Trump officials accused of stacking top chemical safety board with industry ‘mouthpieces’
Public health advocates warn of conflicts of interests and say panel likely to provide justification for key rollbacksThe Trump administration has stacked a top chemical safety board with industry-aligned scientists who have a range of financial conflicts of interest and stand to profit from deregulation, public health advocates say.The Environmental Protection Agency’s science advisory committee on chemicals (SACC) is slated to review research for dozens of toxic chemicals during the