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Food marketers increasingly use people for paid promotions who share the racial and ethnic identities of their target audiences because such "identity congruence" is seen as persuasive. This strategy has migrated to social media, where it can reach millions of users daily, includ

A new study from Virginia Tech found that scientists' credibility often hinges on their perceived motivations. "Our study finds that perceptions of scientists' motivation to serve the public good are the strongest predictor of whether Americans trust them, accept their informatio

Merger stokes fears over job cuts, US influence and possible BBC and Channel 4 tie-up to take on Netflix and YouTubeOnly five years ago a bullish ITV was riding high, trumpeting the biggest annual advertising haul in its history, as the broadcaster pledged to become a national champion in the battle against the US streamers.Now its chief executive, Carolyn McCall, has raised the white flag, arguing that a cut-price sale of its TV and streaming business to Sky is the only route to survi

Reputation for frumpiness is over as M&S wins over younger audience with shows at Silverstone, Ibiza and now LFWThis autumn’s London fashion week boasts plenty of familiar labels, from Burberry to Alexander McQueen, ready to show off their wares. But on Wednesday there was an unexpected addition: Marks & Spencer is joining the luxury lineup.The British high-street retailer will celebrate its 100th anniversary in the fashion industry by staging a catwalk show in September highli