Is Syria stable enough to engage with the world?
The Trump administration plans to remove Syria from list of state sponsors of 'terrorism'. O recorte ajuda a contextualizar a pauta dentro de Geral.
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Syrians optimistic but cautious as sanctions removal revives economic hopes
US decision to delist Syria as a 'state sponsor of terrorism' prompts cautious optimism among businesses and citizens. O recorte ajuda a contextualizar a pauta dentro de Geral.
Qatar Airways puts Nations Championship sponsorship on hold due to fallout from war
Middle East war uncertainty leads to delay for £80m deal November leg of new rugby tournament could feature brandingQatar Airways has put its £80m sponsorship of rugby union’s new Nations Championship on hold due to the fallout from the war in the Middle East.The Guardian has lea
How brands banned from the World Cup became the story
When we try to suppress something, we often make it more visible - and Fifa is living that in real time with its sponsors.
Spit, polish and strawberries: Wimbledon ignores the real world to perfection
The experience inside the grounds of SW19 is as far removed from outside world as ever, which is no bad thingThere was a group of 10 demonstrators outside the main gates of the All England Club on Monday morning, protesting against Barclays’ sponsorship of the championship on the
‘This is a hellhole’: Aramco makes its presence hurt in the shadow of the World Cup
The oil giant’s sponsorship deal with Fifa has featured prominently at matches in Houston. But 100 miles away in another Texas city, residents say the firm’s refinery is exposing them to poisonous gases and long-term health problemsThe street is wide, its grass verges thick and s
IOC lifts suspension and paves way for Russia to compete at LA 2028 Olympics
Suspension had been imposed after invasion of UkraineDecision on Russian anthem and flag still unclearThe International Olympic Committee has lifted its suspension on Russia, paving the way for Russian teams to return to the Olympic fold before the Los Angeles 2028 Games.Russia h
Villa warned over sportswashing after Visit Rwanda deal
Aston Villa are warned their new £20m-a-year sponsorship deal with Visit Rwanda will be used by the nation to sportswash its human rights record.
Youri Tielemans targets ‘biggest trophies’ after joining Manchester United
Midfielder signs from Aston Villa for about £35mVilla to have Visit Rwanda as front-of-shirt sponsorManchester United have confirmed the signing of Youri Tielemans for about £35m on a five-year deal, with the midfielder stating he wants to help “push for the biggest trophies”.The
Lululemon apologises after Japanese drum row at Great Wall yoga event
Online uproar follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese cultureThe activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an upr
Lorde says Ray-Ban Meta AI glasses are ‘not sexy’
Lorde was performing at the Real Cool Festival in Madrid on Thursday and took some time during her set to speak out against AI glasses. While she didn't specify any brands in particular, it's likely she was taking a shot at festival sponsor Ray-Ban, which has collaborated with Me
Sponsorship is key to career progression but less than one in four relationships work
A research report launched today reveals that sponsorship is a critical part of progression into senior leadership roles because it teaches individuals how advancement actually works in practice. But only a small proportion of sponsorship relationships—less than a quarter—are cha