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902 notícias encontradas para "market"
Emotional ups and downs boost engagement but reduce sales in livestream influencer selling
Influencers who frequently switch between emotions during livestreams may attract more likes and comments, but they are likely to sell fewer products, according to new research from QUT. Published in the Journal of the Academy of Marketing Science, the research analyzed more than
Foto: Nicola Barts / Pexels
Why customers stick with troubled brands: Emotional attachment may override perceived risk
Strong emotional attachment to a brand may help explain why some consumers remain loyal even in the wake of negative publicity, according to research published in the International Journal of Business and Emerging Markets.
Can online reviews replace health inspectors? New study says not so fast
Consumers increasingly rely on online reviews to decide where to eat, but can those reviews replace traditional health inspections? New research published in the journal Marketing Science suggests the answer is both "yes" and "no."
Study finds sharing tax numbers boosts transparency, not confusion, for investors
Study finds sharing tax numbers boosts transparency, not confusion, for investors
A new study finds that publicly traded companies that disclose more numbers related to what they pay in taxes improve their transparency, allowing the market to make more informed investing decisions. The finding highlights an exception to previous work that suggested including m
Social media influencers who match racial, ethnic identity of their audiences have a bigge
Food marketers increasingly use people for paid promotions who share the racial and ethnic identities of their target audiences because such "identity congruence" is seen as persuasive. This strategy has migrated to social media, where it can reach millions of users daily, includ
Why does hot weather put me in such a bad mood?
Not everyone experiences heat the same way, and studies show aggression, violence and road rage increase on hotter daysRecently, my husband and I embarked on what should have been a pleasant spring errand: a stroll to the local farmer’s market. But a passing heatwave had made it
Foto: Jonathan Borba / Pexels
Japan's space agency conducts first test flight for experimental reusable rocket
Japan's experimental reusable rocket took off and safely landed in a first test flight Saturday as the country seeks to achieve the technology key to cut launch costs and compete in the global space market dominated by SpaceX.
Why sharing-economy drivers are disengaging—and how platform design can win them back
Why sharing-economy drivers are disengaging—and how platform design can win them back
Rideshare and delivery platforms operate in an unusually fluid labor market. Drivers can log off, switch apps or stop working at any moment, making engagement unpredictable. Companies often respond with bonuses, surge pricing and promotions, yet inconsistent commitment remains a
New study analyzes how electronic trading is changing the retail investment market
New study analyzes how electronic trading is changing the retail investment market
The decades-long switch from human-centered to electronically-based trading has changed the way investors participate in and access financial markets. In a new article, researchers analyze how technology has shaped the retail investment market in the United States. While retail i
‘They cut off online access’: My mother’s bank balance plummeted after her death. What’s g
‘They cut off online access’: My mother’s bank balance plummeted after her death. What’s g
“Since her death, her bank balance fell to $9,000 from $16,000.” O recorte ajuda a contextualizar a pauta dentro de Economia.
Stripe and Advent reportedly team up to bid for battered PayPal. Michael Burry says the of
Stripe and Advent reportedly team up to bid for battered PayPal. Michael Burry says the of
PayPal, the struggling payments processor, rallied in premarket trade on Wednesday on a report that rival Stripe is teaming up with private-equity group Advent International on a bid.
‘I don’t want to sound callous’: Why base your Social Security claim on life expectancy? W
‘I don’t want to sound callous’: Why base your Social Security claim on life expectancy? W
“The actual date of death ultimately affects only the surviving beneficiaries.” O recorte ajuda a contextualizar a pauta dentro de Carreira.